Super Group-owned Betway has signed former Real Madrid star Guti as a new brand ambassador for its Spanish market operations.
The partnership with Guti is part of Betway's strategy to expand its football ambassador team, aligning with the trend of operators focusing on player-led marketing in anticipation of the 2026 FIFA World Cup. This move comes in the wake of Stake securing Belgian football icon Eden Hazard as part of their marketing efforts.
