Stay sharp on the casino floor

Daily casino, iGaming and game industry briefings. Concise, no fluff.

Subscribe CasinoScope cover image
Admin profile image Admin

Boomerang Partners: FIFA World Cup 2026 and the new rules of sports

Anton Eshtokin, Chief Marketing Officer at Boomerang Partners, looks at why planning matters now more than ever in ensuring a long-lasting performance following the FIFA World Cup. The FIFA World Cup 2026 has not started yet, but affiliate marketing is already moving around it.

Boomerang Partners: FIFA World Cup 2026 and the new rules of sports

Anton Eshtokin, Chief Marketing Officer at Boomerang Partners, looks at why planning matters now more than ever in ensuring a long-lasting performance following the FIFA World Cup. The FIFA World Cup 2026 has not started yet, but affiliate marketing is already moving around it.

For sports-focused teams, a tournament of this scale is closer to...

Admin profile image Admin