Play By Play has secured an official license for the NBA Street-style title NBA: The Run, which it's making with a small team and a tight focus. Indie studio Play By Play, founded by ex-EA developers, recently unveiled their debut title, NBA: The Run, a three-vs-three street basketball game inspired by NBA Street.
Indie studio Play By Play, founded by ex-EA developers, recently unveiled their debut title, NBA: The Run, a three-vs-three street basketball game inspired by NBA Street. Following a LinkedIn outreach from the NBA, the game was rebranded to NBA: The Run, maintaining its core DNA while incorporating official NBA elements. The concept for the game emerged in 2021 during the COVID-19 pandemic, with a focus on reviving arcade-style sports games like NBA Street for a new generation.
Play By Play's NBA: The Run aims to tap into the market potential for casual sports titles, contrasting with the simulation-heavy offerings of competitors like 2K Games. The game is set to launch without microtransactions, emphasizing a one-time purchase model to preserve the core gameplay experience. The studio's 18-person team prioritizes quality and content quantity, with future game developments to align closely with community feedback.
