FIFA has revealed its new gaming strategy named Digital Football, marking a shift towards collaborating with various developers and publishers post the conclusion of its long-standing partnership with EA in 2022. The strategy encompasses a series of partnership agreements across the gaming industry, introducing a unified brand for the collaborations. This includes the upcoming FIFA World Cup Launch Edition by Delphi Interactive, set to debut on Netflix this summer, offering a unique World Cup simulation experience.
FIFA has revealed its new gaming strategy named Digital Football, marking a shift towards collaborating with various developers and publishers post the conclusion of its long-standing partnership with EA in 2022. The strategy encompasses a series of partnership agreements across the gaming industry, introducing a unified brand for the collaborations. This includes the upcoming FIFA World Cup Launch Edition by Delphi Interactive, set to debut on Netflix this summer, offering a unique World Cup simulation experience.
The Digital Football Ecosystem comprises several initiatives, such as the FIFA Heroes mobile arcade title by EMBER studio, the FIFA Rivals mobile game by Mythical Games, and the rebranded FIFA Super Soccer by GameFam. Additionally, FIFA has integrated official events into Football Manager and partnered with eFootball and Rocket League for FIFAe esports tournaments.
FIFA aims to engage 1.8 billion football enthusiasts through its gaming portfolio, categorizing games into football action simulation, football action non-simulation, non-action simulation, and non-action non-simulation. The organization is actively pursuing further partnerships to offer a comprehensive football experience globally, emphasizing collaboration with gaming creators.
