The opening round of the FIFA World Cup 2026 group stage has already delivered surprises, drama and plenty of emotion.
Danny Skelton, Head of Soccer at Kambi, provides insights into the impact of the tournament's unpredictable start on the sports betting sector. He delves into the trends, challenges, and opportunities arising as the World Cup progresses, shedding light on how Kambi is setting new benchmarks for live betting experiences.
