Amid a crucial time for the Latin American betting segment, LSports has just signed a landmark deal with Caliente Interactive to power one of the region’s biggest sportsbooks.
LSports, a sports data provider, has recently secured a significant partnership with Caliente Interactive in Latin America. The deal aims to enhance the sports betting experience for customers in the region by leveraging LSports' expertise. Fernando Martinez, VP Sales LatAm at LSports, shared insights with SBC News on how this collaboration signifies the evolving landscape of the market.
