Founded in 1996 by Alexey Pajitnov and Henk Rogers, The Tetris Company had spent decades defending the IP, fighting off a long line of clones and even winning a landmark copyright infringement case in 2012 against the game developer Xio Interactive, Inc.
When Maya Rogers assumed the role of CEO in 2014, she shifted Tetris' focus from a defensive stance to an expansion strategy. This move led to Tetris evolving beyond a classic video game, venturing into broader licensing opportunities across fashion, toys, and entertainment sectors through global partnerships.
