Starbreeze Entertainment has partnered with Gamefam to develop a new Payday experience on Roblox. The move comes as the company expands the co-op shooter franchise across new platforms and younger audiences.
The collaboration between Starbreeze and Gamefam aims to introduce a fresh Payday title tailored for Gen Z and Alpha demographics. Scheduled for release later this year, the game marks a strategic effort to reach a broader player base through the popular Roblox platform.
