The 2026 World Cup will be the first in which Brazilian punters can legally bet on their national team, creating a huge opportunity for operators in Latin America’s newly regulated giant.
Mateo Lenoble, Kambi’s head of sales in LatAm, highlights that Kambi's shift to 100% AI-powered trading could be a game-changer for operators in the region. This move aligns with the upcoming World Cup, offering Brazilian bettors a legal platform to wager on their national team. The legalization of betting on such a significant event is expected to drive substantial growth in the Latin American market.
