Prize draw business PrizeKings has secured strategic investment from Vyking Ventures, the investment of iGaming platform provider Vyking. Atlanta-headquartered PrizeKings intends to use the investment to grow its operations and brand across South Africa and the UK, the latter being a particularly well established market for prize draws.
Atlanta-headquartered PrizeKings plans to utilize the investment to expand its operations and brand presence in South Africa and the UK. The UK market is well-established for prize draws, making it a key target for growth. South Africa is also identified as a strategic market for the company's expansion efforts.