Too many developers and publishers focus on the trailer, and don't build the infrastructure to support the interest that it attracts. A study of 148 games revealed that a significant number lacked essential steps in post-announcement marketing strategies.
The process of announcing new games often overshadows the crucial post-announcement phase, where developers need to engage with their audience effectively. A study of 148 games revealed that a significant number lacked essential steps in post-announcement marketing strategies.
Developers are urged to establish a dedicated web landing page separate from platform pages, create social-first content and gameplay demos, and set up a Discord community for fans. These steps are vital in maintaining player engagement beyond the initial announcement.
While some studios excel in these areas, a considerable number still overlook these fundamental marketing strategies, highlighting the need for a more comprehensive approach to game announcements.
