Momentum is building ahead of SiGMA North America 2026, with organizers announcing a growing roster of industry leaders appointed as summit ambassadors for its inaugural Mexico City edition.
The event, organized by SiGMA Group, is scheduled to take place from September 1 to 3, 2026, at Centro Banamex in Mexico City. Anticipated to attract about 4,000 delegates, including 1,000 operators and over 150 speakers,...