Ubisoft's Deborah Papiernik explains the company's small but expanding educational sideline. For some time now, Ubisoft has been involved in creating educational content through its video games.
For some time now, Ubisoft has been involved in creating educational content through its video games. The company's SVP of new business, Deborah Papiernik, highlighted that it all began with Assassin's Creed due to its rich historical environment for storytelling. Ubisoft has developed educational models based on their games, such as the Discovery Tours, which allow players to explore settings like Ancient Egypt, the Viking age, and Ancient Greece.
Ubisoft has collaborated with museums to offer the Discovery Tour alongside related exhibits. The company has also created digital films within its game worlds to cater to museums' needs for historical and scientific storytelling. These initiatives have significantly increased visitorship at museums and even led to the production of full documentaries.
Furthermore, Ubisoft has developed educational apps and XR experiences based on its games to help showcase historical sites and spark interest in history. Despite its educational endeavors, Ubisoft focuses on leveraging existing game assets for these initiatives rather than creating bespoke content.
